We'll be blunt: most of the SEO industry runs on fear and vague monthly invoices. After building and ranking real sites, we think only three things truly move the needle for a local business. The rest is theater you're billed for every month.
“Most SEO agencies are nothing but BS and lies. The only things that truly work are a Google Business listing, customer reviews, and a site with good keywords and schema.”
— and we built our whole approach around exactly that.
Not twenty. Three. Get these right and you'll beat almost any business paying a five-hundred-dollar-a-month retainer.
The single biggest local lever
Trust that compounds
Real keywords + clean code + schema
One honest caveat: the single biggest factor in local search is proximity — how close your business is to the person searching — and nobody can control that. No agency can move your storefront, and anyone who promises to override distance is selling you something. What you cancontrol are the three levers above — and that's exactly where we focus.
More and more people don't scroll ten blue links anymore — they ask ChatGPT, Claude, Perplexity, or Google's AI for a recommendation and get one answer back. You're either in that answer or you're invisible. The good news: the same fundamentals that win regular search are what get you cited by AI, plus a few AI-specific touches we build in by default.
We mark up every page so AI can read exactly what your business is, instead of guessing. Pages with proper FAQ and business schema are far more likely to show up in Google's AI answers.
AI pulls the page that answers the question plainly and up front — not the one stuffed with keywords. We write your pages to be quotable.
A plain-text guide at yoursite.com/llms.txt that tells ChatGPT, Claude, and Perplexity what you do and what matters. We build one into every site — ours is live right now.
If your robots.txt blocks GPTBot, ClaudeBot, or Google's AI crawler, you're invisible to them. We make sure the right bots are let in.
AI stitches its answer together from many sources — so the same Google Business Profile, real reviews, and consistent business info that win local search also feed AI recommendations.
Because we're AI-native, all of this ships with every site we build — no add-on, no separate "AI SEO" invoice.
The on-site half — keywords, structure, schema, technical SEO — is baked into every site we build, at no extra charge. We'll help you stand up the other half (your Google Business Profile and reviews) too. That's the whole playbook.
For most small businesses, no. The SEO that actually moves the needle — a site built with real keywords and schema, a well-run Google Business Profile, and a steady flow of customer reviews — is mostly a set-it-up-right-then-maintain-it job, not a forever retainer. We bake the on-site part into every build at no extra charge and help you set up your Google Business Profile and reviews, which covers the vast majority of local businesses. If you're in a genuinely competitive market and want ongoing content work, we'll scope it honestly — but we'll never sell you a vague monthly fee just to have one.
No — and anyone who does is lying to you. Nobody controls Google's algorithm, and rankings depend on your competition, your location, and dozens of signals no agency owns. What we can do is the work that genuinely improves your odds: a technically sound site with the right keywords and schema, an optimized Google Business Profile, and real customer reviews. That's what actually shows up in local search.
For a local business, your Google Business Profile is usually the biggest lever — it's what powers the map pack at the top of local searches. A complete, verified profile with the right categories, accurate contact info that matches your website, current photos, and a steady stream of reviews will out-perform almost any paid SEO retainer. It's free, and it's yours.
Most of it is theater. Monthly vanity-metric reports, bought backlinks, and AI-spun blog filler exist to justify a retainer, not to grow your business — and some of it, link schemes especially, can actively get you penalized by Google. We'd rather do the few things that genuinely work and not charge you for the rest.
They can — if your site is built so AI can read and trust it. AI answer engines (ChatGPT, Claude, Perplexity, Google's AI Overviews) pull from sites with clear answers, proper schema / structured data, an llms.txt guide, and open access to AI crawlers, then cross-check that against your reviews and consistent business info around the web. Those are the same fundamentals that win local search, plus a few AI-specific touches — and we build all of them into every site by default, because we're AI-native.
Every site we build ships SEO-ready, and we'll get your Google Business Profile and reviews working too. No retainer, no fear, no twenty-page reports. Just the stuff that works.
