MakoAnswer
An AI phone receptionist for service businesses — answers 24/7 on the first ring, books and qualifies, screens spam, warm-transfers the urgent calls, and delivers a transcript, summary, and lead every time. Flat published pricing, no contracts.
A missed call at a trades business is usually a lost job — the caller dials the next plumber on the list before your voicemail finishes playing. The existing options are all bad trades: voicemail loses the customer, a live answering service bills per call and reads from a script, and a front-desk hire costs more than most small shops can carry for a phone that rings in bursts. The brief (own product): an AI receptionist that answers on the first ring at any hour, sounds like a person rather than a phone tree, actually books the job instead of just taking a name, and prices flat and public so an owner can decide in thirty seconds instead of booking a sales call.
Next.js 16 for the marketing site, the customer dashboard, and the internal ops panel, with the voice layer on Retell and telephony on Twilio so businesses can forward their existing number immediately and port it later — no number change on day one. Mae, the receptionist, is a designed voice persona, not a default. Every greeting includes a call-recording notice; spam, robocall, and anonymous-caller screening runs on every plan; appointment booking and live warm transfer unlock on the higher tiers. After each call the system writes a transcript, summary, recording, and structured lead and pushes it to the business. The SEO surface is programmatic and honest: twelve industry pages (HVAC, plumbing, electrical, roofing, restoration, towing, law firms, insurance and more), nine solution pages, and three named competitor comparisons built strictly from each provider's own published rates and dated, so the numbers can be checked rather than trusted.
The surface area we built.
Mae — the AI receptionist
A natural-voice receptionist on Retell that picks up on the first ring, 24/7/365 including nights, weekends, and holidays. Callers can dial the live demo line and talk to her before buying anything.
Books, qualifies, screens, escalates
Appointment booking and lead qualification on the higher plans, spam / robocall / anonymous-caller screening on every plan, and live warm transfer of urgent calls to the business's own team.
Every call comes back as a lead
Transcript, summary, recording, and a structured lead delivered after each call — so the record of what a caller wanted survives the call instead of living in someone's memory.
Customer dashboard
Calls, leads, and settings behind iron-session auth with TOTP. Businesses keep their existing number: forward now, port later, no cutover on day one.
Programmatic SEO across 20+ pages
Twelve industry pages and nine solution pages with their own intent-matched copy, plus vs-Ruby, vs-Smith.ai, and vs-AnswerConnect comparisons built from each provider's published pricing and dated so the claims stay checkable.
Flat public pricing + Stripe billing
Four plans published on the site from $24.95/mo with per-call rates shown, annual billing, no setup fees, and no contracts — priced to undercut per-call answering services outright.
Internal ops panel
Admin side covering clients, calls, leads, messages, blocked numbers, analytics, error monitoring, security posture, and team — the console the service is actually operated from.
Live and taking real calls, with a public demo line anyone can dial to hear the receptionist before they buy. Pricing is published up front instead of gated behind a sales call, and the whole stack — voice, telephony, billing, customer dashboard, and ops panel — is Mako-built and Mako-operated.
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