MakoChat
An AI chat receptionist that learns a business by reading its own website, books on the real calendar, and emails every lead — $39 to $199 a month, deployed on live client sites.
A plumber gets a question at 9:40 in the evening. By morning that person has booked someone else. Every small business knows this and almost none of them can staff it. The existing answers are both bad. A chat widget staffed by humans costs more than the jobs it saves. A scripted bot is a decision tree that visitors recognise in one exchange and abandon, and every one of those is a customer who now thinks the business is careless. The real obstacle is setup. An assistant is only useful if it knows the prices, the service area, the brands carried and the questions that business actually gets — and no owner is going to spend a weekend writing that into a form.
Skip the form. MakoChat crawls the customer's own website and builds the assistant's knowledge from it, up to 5,000 pages on the top tier, and PDFs and price sheets can be uploaded on top. The business already wrote all of this down; the setup problem was only ever that somebody expected them to write it again. That is what makes self-setup in about fifteen minutes real rather than a marketing number. Mae is deliberately one character across two products. She answers chat here and phones on MakoAnswer, and the top tier escalates a chat to a call rather than handing the visitor to a different assistant with a different name and no memory of the conversation. Every deployment is a tenant: its own knowledge, its own conversations, its own leads, its own billing. The admin side has clients, transcripts, a lead pipeline and a security page; each customer also gets their own portal.
The surface area we built.
Knowledge from the site itself
A crawler reads the customer's pages and builds what the assistant knows — 100 pages on Starter, 1,000 on Growth, 5,000 on Scale — with document uploads for the things that never made it onto the website.
Booking on the real calendar
Appointments land on the calendar the business already uses through a free Cal.com connection, so a booking is a booking rather than a request someone has to transcribe in the morning.
Every lead, immediately
Captured to the database and emailed the moment it happens, day or night. The lead exists whether or not the notification goes through, which is the ordering that decides whether a mail outage costs a customer.
Three tiers, published
$39, $79 and $199 a month on the page, in public, with what each includes. Features still being rolled out — SMS follow-ups and phone escalation — are labelled as such rather than sold as shipped.
SMS with the opt-out built in
Keyword handling and a suppression list of its own, checked at send time rather than trusting the carrier layer to have caught a STOP. Vendor handling is treated as a second line of defence, not the only one.
Free tools that stand alone
A missed-lead calculator, a review QR generator and a sitemap checker, each useful without an account — the kind of thing an owner finds first and remembers later.
Live and selling, and genuinely deployed rather than demonstrated: the widget runs on Bulldog client sites we operate, which means the product is exercised by real customers asking real questions before it is sold to anyone else.
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